User-Centered Design
INFORMATION ARCHITECTURE
Wireframes
USABILITY TESTING
ACCESSIBILITY DESIGN
VISUAL DESIGN
PROTOTYPING
Product Thinking
UX RESEARCH
AI-ASSISTED UX
Welcome to my home!
Hello,
I'm Swathi Priya -
UX & Product Designer
Crafting inclusive, research-driven experiences across civic - tech, SaaS - enterprise workflows and AI, Creating real-world impact through thoughtful design.
A Quick Hello from me 👋
A Quick Hello from me 👋
1 - minute introduction to who I am and what drives my design work
View transcript
What I’m proud of :
Featured Projects
Contribute (ARC)
Turning scattered knowledge into structured intelligence.
Transformed a manual knowledge submission system into a guided, AI-assisted enterprise workflow. Introduced structured inputs and intelligent routing to improve submission quality and governance clarity. Reduced reviewer load and improved operational efficiency.
Impact:
A redesigned flow impacting millions across the global workforce.
Improved submission quality with structured, guided workflows.
Improved reviewer efficiency for high-volume content coming from global contributors.
Click below to explore my design approach, or watch the video for a quick story.
Contribute (ARC)
Turning scattered knowledge into structured intelligence.
Transformed a manual knowledge submission system into a guided, AI-assisted enterprise workflow. Introduced structured inputs and intelligent routing to improve submission quality and governance clarity. Reduced reviewer load and improved operational efficiency.
Impact:
A redesigned flow impacting millions across the global workforce.
Improved submission quality with structured, guided workflows.
Improved reviewer efficiency for high-volume content coming from global contributors.
Click below to explore my design approach, or watch the video for a quick story.
WorkMark
Translating work signals into trusted performance clarity.
WorkMark is a performance intelligence platform for modern organizations. It brings visibility to everyday work that often goes unnoticed. It turns daily contributions into structured evidence. Helping employees feel recognized and managers make better decisions.
Impact:
Made invisible work visible through an AI-powered performance layer.
Enabled Fair, Evidence based Evaluation.
Transformed fragmented work into clear, explainable insights.
Improves Performance visibility of employees.
Click below to explore my design approach, or watch the video for a quick story.
WorkMark
Translating work signals into trusted performance clarity.
WorkMark is a performance intelligence platform for modern organizations. It brings visibility to everyday work that often goes unnoticed. It turns daily contributions into structured evidence. Helping employees feel recognized and managers make better decisions.
Impact:
Made invisible work visible through an AI-powered performance layer.
Enabled Fair, Evidence based Evaluation.
Transformed fragmented work into clear, explainable insights.
Improves Performance visibility of employees.
Click below to explore my design approach, or watch the video for a quick story.
Human-Centered AI Trust
Designing AI decisions that human can understand and trust.
A one-day design exploration focused on making AI-generated insights explainable in human readable format, transparent, and human-controlled, so people can act with confidence instead of hesitation.
Impact:
Makes AI decision process human-readable.
Reduces blind trust and blind rejection of AI.
Keeps human in control of final decisions.
Improves confidence in AI-driven actions.
Click below to explore my design approach, or watch the video for a quick story.
Human-Centered AI Trust
Designing AI decisions that human can understand and trust.
A one-day design exploration focused on making AI-generated insights explainable in human readable format, transparent, and human-controlled, so people can act with confidence instead of hesitation.
Impact:
Makes AI decision process human-readable.
Reduces blind trust and blind rejection of AI.
Keeps human in control of final decisions.
Improves confidence in AI-driven actions.
Click below to explore my design approach, or watch the video for a quick story.
Janaḥ
Turning everyday frustration into action.
A civic-tech platform where citizens can capture issues, track progress, and finally see accountability in public systems. Designed to reduce reporting friction, increase transparency, and rebuild trust in governance.
Impact:
Enabled a <60 sec reporting flow
Citizens approve resolution only when they’re truly satisfied.
No response? The system auto-escalates to higher authorities.
Every constituency’s average resolution time is transparently tracked.
Click below to explore my design approach, or watch the video for a quick story.
Janaḥ
Turning everyday frustration into action.
A civic-tech platform where citizens can capture issues, track progress, and finally see accountability in public systems. Designed to reduce reporting friction, increase transparency, and rebuild trust in governance.
Impact:
Enabled a <60 sec reporting flow
Citizens approve resolution only when they’re truly satisfied.
No response? The system auto-escalates to higher authorities.
Every constituency’s average resolution time is transparently tracked.
Click below to explore my design approach, or watch the video for a quick story.
who i am:
My Identity Framework
A designer is never one thing. Here are the four lenses I bring into every project.
T
R
P
S
The Thinker
"Every design begins with a question."
I pause before I design - questioning why a problem exists before jumping to how to solve it.
I break ambiguity into clarity by understanding context, constraints and intent. because meaningful solutions start with curiosity.
T
R
P
S
The Thinker
"Every design begins with a question."
I pause before I design - questioning why a problem exists before jumping to how to solve it.
I break ambiguity into clarity by understanding context, constraints and intent. because meaningful solutions start with curiosity.
the process:
How I Design
This isn’t a fixed sequence, but a thinking framework I use to approach complex problems. The depth and order may shift based on context, timelines, and product maturity, but the core principles remain consistent.
Discover
Understand
Define
Structure
Design
Validate
Discover
Seeing the world as it is
"Before solving, observe the tension "
This phase is about understanding the real-world context, not assumptions. I study business intent, user behavior, and existing workflows to uncover hidden friction and systemic gaps.
WHAT HAPPENS HERE
Stakeholder conversations & context alignment
Workflow observation and ecosystem mapping
Pattern scanning across users, processes, and constraints
the process:
How I Design
Discover
Understand
Define
Structure
Design
Validate
who i am:
who i am:
Tools I Use
Tools I Use
The tools I use to bring ideas to life
The tools I use to bring ideas to life
Figma
UI UX Design & prototyping
Survey Monkey
Quick Surveys
Maze
Usability tests
Miro
Journey mapping
Claude
Long form reasoning
Figjam
Brainstorming
Lovable
Visual Ideation
Chatgpt
Ideation, UX Research
Veed
Quick edits for case study
Stitch
Stitch
Visual Ideation
Perplexity
AI Research and insights
Notion
Docs, Structuring
Behind the Pixels
Behind the Pixels
A designer shaped by curiosity, driven by empathy, and grounded in research.
A designer shaped by curiosity, driven by empathy, and grounded in research.
I'm someone who naturally questions everything - why it works, how people behave, what their emotions reveal, and when systems break. That mindset is what moved me from being a SharePoint Developer to becoming a UX & Product Designer. I love solving messy, complex problems and bringing clarity through thoughtful product design.
I'm someone who naturally questions everything - why it works, how people behave, what their emotions reveal, and when systems break. That mindset is what moved me from being a SharePoint Developer to becoming a UX & Product Designer. I love solving messy, complex problems and bringing clarity through thoughtful product design.
CV
My detailed resume in pdf
CV
My detailed resume in pdf