User-Centered Design

INFORMATION ARCHITECTURE

Wireframes

USABILITY TESTING

ACCESSIBILITY DESIGN

VISUAL DESIGN

PROTOTYPING

Product Thinking

UX RESEARCH

AI-ASSISTED UX

Welcome to my home!

Hello,
I'm Swathi Priya -
UX & Product Designer

Crafting inclusive, research-driven experiences across civic - tech, SaaS - enterprise workflows and AI, Creating real-world impact through thoughtful design.

A Quick Hello from me 👋

A Quick Hello from me 👋

1 - minute introduction to who I am and what drives my design work

View transcript

What I’m proud of :

Featured Projects

Contribute (ARC)

Turning scattered knowledge into structured intelligence.

Transformed a manual knowledge submission system into a guided, AI-assisted enterprise workflow. Introduced structured inputs and intelligent routing to improve submission quality and governance clarity. Reduced reviewer load and improved operational efficiency.

Impact:

  • A redesigned flow impacting millions across the global workforce.

  • Improved submission quality with structured, guided workflows.

  • Improved reviewer efficiency for high-volume content coming from global contributors.

Click below to explore my design approach, or watch the video for a quick story.

Contribute (ARC)

Turning scattered knowledge into structured intelligence.

Transformed a manual knowledge submission system into a guided, AI-assisted enterprise workflow. Introduced structured inputs and intelligent routing to improve submission quality and governance clarity. Reduced reviewer load and improved operational efficiency.

Impact:

  • A redesigned flow impacting millions across the global workforce.

  • Improved submission quality with structured, guided workflows.

  • Improved reviewer efficiency for high-volume content coming from global contributors.

Click below to explore my design approach, or watch the video for a quick story.

WorkMark

Translating work signals into trusted performance clarity.

WorkMark is a performance intelligence platform for modern organizations. It brings visibility to everyday work that often goes unnoticed. It turns daily contributions into structured evidence. Helping employees feel recognized and managers make better decisions.

Impact:

  • Made invisible work visible through an AI-powered performance layer.

  • Enabled Fair, Evidence based Evaluation.

  • Transformed fragmented work into clear, explainable insights.

  • Improves Performance visibility of employees.

Click below to explore my design approach, or watch the video for a quick story.

WorkMark

Translating work signals into trusted performance clarity.

WorkMark is a performance intelligence platform for modern organizations. It brings visibility to everyday work that often goes unnoticed. It turns daily contributions into structured evidence. Helping employees feel recognized and managers make better decisions.

Impact:

  • Made invisible work visible through an AI-powered performance layer.

  • Enabled Fair, Evidence based Evaluation.

  • Transformed fragmented work into clear, explainable insights.

  • Improves Performance visibility of employees.

Click below to explore my design approach, or watch the video for a quick story.

Human-Centered AI Trust

Designing AI decisions that human can understand and trust.

A one-day design exploration focused on making AI-generated insights explainable in human readable format, transparent, and human-controlled, so people can act with confidence instead of hesitation.

Impact:

  • Makes AI decision process human-readable.

  • Reduces blind trust and blind rejection of AI.

  • Keeps human in control of final decisions.

  • Improves confidence in AI-driven actions.

Click below to explore my design approach, or watch the video for a quick story.

Human-Centered AI Trust

Designing AI decisions that human can understand and trust.

A one-day design exploration focused on making AI-generated insights explainable in human readable format, transparent, and human-controlled, so people can act with confidence instead of hesitation.

Impact:

  • Makes AI decision process human-readable.

  • Reduces blind trust and blind rejection of AI.

  • Keeps human in control of final decisions.

  • Improves confidence in AI-driven actions.

Click below to explore my design approach, or watch the video for a quick story.

Janaḥ

Turning everyday frustration into action.

A civic-tech platform where citizens can capture issues, track progress, and finally see accountability in public systems. Designed to reduce reporting friction, increase transparency, and rebuild trust in governance.

Impact:

  • Enabled a <60 sec reporting flow

  • Citizens approve resolution only when they’re truly satisfied.

  • No response? The system auto-escalates to higher authorities.

  • Every constituency’s average resolution time is transparently tracked.

Click below to explore my design approach, or watch the video for a quick story.

Janaḥ

Turning everyday frustration into action.

A civic-tech platform where citizens can capture issues, track progress, and finally see accountability in public systems. Designed to reduce reporting friction, increase transparency, and rebuild trust in governance.

Impact:

  • Enabled a <60 sec reporting flow

  • Citizens approve resolution only when they’re truly satisfied.

  • No response? The system auto-escalates to higher authorities.

  • Every constituency’s average resolution time is transparently tracked.

Click below to explore my design approach, or watch the video for a quick story.

who i am:

My Identity Framework

A designer is never one thing. Here are the four lenses I bring into every project.

T

R

P

S

The Thinker

"Every design begins with a question."

  • I pause before I design - questioning why a problem exists before jumping to how to solve it.

  • I break ambiguity into clarity by understanding context, constraints and intent. because meaningful solutions start with curiosity.

T

R

P

S

The Thinker

"Every design begins with a question."

  • I pause before I design - questioning why a problem exists before jumping to how to solve it.

  • I break ambiguity into clarity by understanding context, constraints and intent. because meaningful solutions start with curiosity.

the process:

How I Design

This isn’t a fixed sequence, but a thinking framework I use to approach complex problems. The depth and order may shift based on context, timelines, and product maturity, but the core principles remain consistent.

Discover
Understand
Define
Structure
Design
Validate
Discover

Seeing the world as it is

"Before solving, observe the tension "

This phase is about understanding the real-world context, not assumptions. I study business intent, user behavior, and existing workflows to uncover hidden friction and systemic gaps.

WHAT HAPPENS HERE

Stakeholder conversations & context alignment

Workflow observation and ecosystem mapping

Pattern scanning across users, processes, and constraints

the process:

How I Design

Discover

Understand

Define

Structure

Design

Validate

who i am:

who i am:

Tools I Use

Tools I Use

The tools I use to bring ideas to life


The tools I use to bring ideas to life


Figma

UI UX Design & prototyping

Survey Monkey

Quick Surveys

Maze

Usability tests

Miro

Journey mapping

Claude

Long form reasoning

Figjam

Brainstorming

Lovable

Visual Ideation

Chatgpt

Ideation, UX Research

Veed

Quick edits for case study

Stitch

Stitch

Visual Ideation

Perplexity

AI Research and insights

Notion

Docs, Structuring

Behind the Pixels

Behind the Pixels

A designer shaped by curiosity, driven by empathy, and grounded in research.

A designer shaped by curiosity, driven by empathy, and grounded in research.

I'm someone who naturally questions everything - why it works, how people behave, what their emotions reveal, and when systems break. That mindset is what moved me from being a SharePoint Developer to becoming a UX & Product Designer. I love solving messy, complex problems and bringing clarity through thoughtful product design.

I'm someone who naturally questions everything - why it works, how people behave, what their emotions reveal, and when systems break. That mindset is what moved me from being a SharePoint Developer to becoming a UX & Product Designer. I love solving messy, complex problems and bringing clarity through thoughtful product design.

CV

My detailed resume in pdf

CV

My detailed resume in pdf

Let's Create Something
Meaningful Together

Whether you're shaping a product, solving a system problem, or exploring an idea , I'd love to collaborate.


Follow me on Other Channels:

Let's Create Something
Meaningful Together

Whether you're shaping a product, solving a system problem, or exploring an idea , I'd love to collaborate.


Follow me on Other Channels:

Let's Create Something
Meaningful Together

Whether you're shaping a product, solving a system problem, or exploring an idea , I'd love to collaborate.

Follow me on Other Channels: